Suzuki RePower by Mastry, a Yanmar company, recently held its annual RePower Center meeting. Aside from the standard business review and planning sessions was the announcement that it was named the 2018 Suzuki Marine No. 1 Selling Dealer of the Year.
This comes on the heels of Suzuki awarding it its 2018 Super Service Award this past September.
Mastry Engine Suzuki RePower Centers grew sales 157 percent over the same period the year prior. It also played a major role in increasing Suzuki’s market share of outboard sales in the state of Florida.
“We can’t be more pleased by this honor,” said Kevin Carlan, Mastry Engine Center president. “Being the top Suzuki Dealer in sales and service is a reflection of the hard work and dedication of our 10 RePower Centers and David Taylor, who leads their sales and marketing efforts.”
The company aggressively expanded its marketing strategy in 2018. Tactics included enhanced boat show booth displays, doubling the number of sea trial performance reports, increased advertising, public relations and brand sponsorship, adding personnel and conducting a series of successful demo days.
All 10 Suzuki RePower Centers are staffed by certified technicians, and offer sales, parts and service.