Siren Marine has announced new business partnerships with three marine sales organizations — West Coast Sales, Gulf Atlantic Marketing and Bruce Hackett Sales.
Each of these organizations will handle sales of Siren Marine’s recently launched MTC (Monitor/Track/Control) Connected Boat system in strategically selected regions of the United States market.
“Each of these companies was selected for its expertise and track record of success in the boating and marine electronics industries,” said Carlton Schumacher, Siren Marine’s director of sales.
West Coast Sales will handle the entire western region of the U.S., including California, Oregon, Washington, Idaho, Montana, Wyoming, Colorado, Utah, New Mexico, Arizona and Nevada, as well as British Columbia, Alaska and Hawaii. The group will also be responsible for New York and the New England states of Maine, New Hampshire, Massachusetts, Connecticut and Rhode Island.
The West Coast Sales team has more than 130 years of collective experience in marine retail, wholesale and manufacturing experience, with a track record of service, product knowledge and market penetration that dates back to 1971.
Gulf Atlantic Marketing, Inc. will manage sales in Florida, Georgia, Alabama, Mississippi, Louisiana, Texas, Oklahoma, Arkansas, Kentucky, Tennessee and South Carolina.
For more than 35 years, Fort Meyers-based Gulf Atlantic Marketing has specialized in representing innovative manufacturers in the marine industry, serving the full spectrum of the market ranging from small retailers to large marine distributors, OEM boat builders and boat yards.
Based in Easton, Maryland, Bruce Hackett Sales will be representing Siren Marine in the Mid-Atlantic region of the U.S., specifically North Carolina, Maryland, Virginia, New Jersey, Delaware and eastern Pennsylvania.
"Success in the competitive marine electronics market requires the right products and the right people,’ Schumacher said. “We are confident that we have both in place with these new partnerships.”