Heyday has signed a category-exclusive agreement with The Pro Watercross Tour to sponsor its series of events as Title Sponsor in 2017. The Pro Watercross Tour, a personal watercraft racing series in the U.S., has recently expanded its spectrum to include Fly Board and Hydro Drag competitions, with tentative plans to include wake sports competitions as well.
“This tour sponsorship gives us great visibility as we accelerate the awareness of the Heyday brand,” said Heyday President Keith Yunger. “The watercraft audience is also a strong demographic and user crossover for us. These are multi-activity enthusiasts and align nicely with our target audience. And, with the expanded spectrum of events they’ve initiated, this is something we can be a significant piece of going forward.”
Heyday’s wake sports boats will be on display, be featured in demonstrations, and have strong televised visibility on the tour’s regional cable programming (for its regional events) and nationally, on The CBS Sports Network for its National and World Championship events.
“We’re excited to have Heyday on board. We always strived to create family friendly events and having a family focused brand like Heyday fits very nicely,” said Pro Watercross Tour President AJ Handler. “We look forward to evolving our events and exploring the wake sports possibilities with Heyday.”
The Pro Watercross Tour consists of eight tour events nationwide held mainly from May to September, as well as the Daytona Freeride, an offshore freestyle competition held Jan.12-15 in Daytona Beach, Fla.
Heyday is a brand of Brunswick Corporation (NYSE: BC). For more information, visit www.bayliner.com.