FLOE International’s FLOE CRAFT division has acquired Gekko Boats.
FLOE has hired Mark Overbye, former CEO of Gekko, as president of the FLOE CRAFT division. Overbye has mpre than 30 years of expertise in the water sports industry and is a nationally ranked slalom competitor.
He is the current vice president of the USA Water-ski Foundation, has a thorough understanding of the market and will be a great asset to the FLOE CRAFT team, the company said.
The GEKKO acquisition continues FLOE CRAFT’s expansion into growing market categories. In January, FLOE CRAFT will begin production in its newly expanded 120,000 square foot facility.
Wayne Floe, CEO of FLOE International, said “I’m extremely excited about the positive economic impact that this will have on our region and for our dealer network.”
Floe said he believes Overbye’s addition to FLOE CRAFT will produce creative synergy to develop products focused on a better user experience.