Chris-Craft appoints regional sales director

Chris-Craft announced Justin Short has joined the team as regional sales director.

Short began his career in the marine industry at SHOCO, a marine distribution and marketing business that his family owns and operates. Having spent the last 10 years with the Yamaha Marine Group, Short comes to Chris-Craft with an industry background in both sales and operations management.  At Yamaha, Short served as a district manager in the Mid-Atlantic for many years and was most recently the supervisor of operations and supply chain management.

“We are excited to have Justin join our team as a regional sales director. Justin has been in boating his entire life, and we welcome his knowledge of retail, wholesale and the supply chain. We believe Justin’s talents will help Chris-Craft nurture our Southern and Western region’s dealer network – effectively enhancing our customer’s boating experience,” said Gavan Hunt, vice president of sales at Chris-Craft.

Short and his family will reside in the Sarasota, Fla., area.