Infinity Fabrics is preparing for growth by updating its logo, brand look and website to align with the future of the company.
After spending several years refining its Luxury Woven Vinyl product, the company has gained traction in the marine industry, with the product being used as flooring and wall coverings. The durable, UV- and stain-resistant surface stays cool and clean, is soft underfoot, and doesn’t mold or mildew like traditional recreational flooring.
“We’ve developed the perfect floor covering for places where carpet never made sense” said Steve Couch, owner of Infinity Fabrics. “For manufacturers, dealers, installers and even DIY-ers, our Luxury Woven Vinyl flooring has become the top choice because of its many design and color options, and its enhanced performance” he continued.
The company said it has seen demand increase significantly over the last few years, and Couch is ramping up production.
“The flooring is assisting sales on new models while boosting resale value on refurbished models. It’s a win for the bottom line and a win for the boat enthusiast who deserves one less thing to worry about,” he explains.
The company will release a new line of upholstery, and a line of bimini tops in the coming months.
Along with increased production, and a bevy of new products, comes a new look for the company. It will be introducing a new logo, and updating all of its materials with a brand look that better aligns with the future of the company. The new logo was designed to reflect the premium nature of the product, and the elegant recreational lifestyle sought by boat enthusiasts.