B.I. Book Club

“212 Degrees”
Lynnhaven Marine (Ranked 24 in Boating Industry’s 2006 Top 100 Dealers) takes the “212 Degree” approach seriously when it comes to CSI and its customers. Every manager at Lynnhaven read the book by Sam Parker and Mac Anderson and passed it around their respective staffs. “At 211 degrees, water is hot,” states the book, which is a quick read at 101 pages. “At 212 degrees, it boils.” The book is dedicated to showing how achieving that one extra degree in your performance will bring exponential results. — By Matt Gruhn