Cigarette Racing earns T.E.A.M. accreditation

FOND DU LAC, Wis. – Cigarette Racing of Opa-Locka, Fla., is the first of three OEM boat builders accredited through Mercury Racing’s Total Engine Application Management program for installation of the HP1075 SCi sterndrive engine package, Mercury racing said yesterday.

The T.E.A.M. initiative is a factory-approved integration process for new Mercury Racing marine propulsion systems. The standardized process requires training of the entire OEM boat builder and dealer staff. The program specifies qualified components to be used with the new product along with factory-approved product specifications.

The HP1075 SCi sterndrive is the first product to be supported by the Mercury Racing T.E.A.M. initiative.

The two other accredited boat builders are Outerlimits Offshore of Bristol, Rhode Island; and Nortec Powerboats of North Fort Myers, Fla.

Mercury Racing President Fred Kiekhaefer presented Cigarette Racing President and CEO Skip Braver with custom T.E.A.M. plaques at Cigarette’s dealer meeting in Hollywood, Fla. The plaques signify Cigarette’s accreditation for HP1075 SCi engine package installation in its 46-foot Rider and 42X models.

“Cigarette embraced the T.E.A.M. concept from the day we presented it. Clearly, Skip and his people want to deliver boats with no flaws. That is the point of T.E.A.M. accreditation,” Kiekhaefer said.

“The Mercury Racing T.E.A.M. program is extremely beneficial,” added Braver. “It is truly a team effort, where we and Mercury Racing have both learned better ways in which to integrate boat and propulsion. The end result is improved customer satisfaction due to enhanced product quality and reliability.”

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