NEW HAVEN, Conn. – The New England marine marketing firm Mascola has opened an office in Hampshire, England, and formed an alliance with Neil Young, a British marketing professional, to facilitate the development of UK/EU businesses seeking to market themselves in the U.S., Mascola said in a press release today.
“This partnership will better equip U.K.-based companies to enter the U.S. market,” said Chuck Mascola, president and founder of Mascola Advertising. “The cultural walls between the two countries are huge. But the role of an international marketing firm like ours is to make sure nothing stands between the brand and its target audiences. Our U.K. office gives us – and our clients – a competitive advantage in channeling products to markets.”
Young, managing director of U.K.-based Neil Young Associates, will act as head of Mascola’s operations and will act as Mascola’s exclusive representative.
“This alliance really is a win-win situation for U.K.-based companies looking to or currently marketing their products in the U.S.,” Young said. “Additionally, the relationship will work both ways with U.S.-based companies seeking to market themselves in the UK and Europe.”