Features
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What’s working for dealers
(This story is a sidebar within the feature story The Affordability Challenge.) We also reached out to the dealer…
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Lessons learned from Hurricane Sandy
The storm that ravaged the Northeast both exposed shortfalls in the preparedness of small business owners and reinforced the importance…
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The boating industry’s tablet revolution
At boat shows and beyond, the information customers want is now just a swipe away. It’s hard to imagine now…
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Electric boats here to stay
Vessels powered by electricity have been on the water for more than a century, and they’re only getting better with…
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Darlene Briggs winner reflects on her 38-year boating career
Debbie Meigs, senior customer service representative for Cobalt Boats, was named the 27th recipient of the Darlene Briggs Woman of…
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Technology roundup
As part of our issue devoted to tablets, Boating Industry editors rounded up six of the more popular tablets available…
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The Zero Moment of Truth
(Note: This article is a sidebar within the article, The new customer.) What is the Zero Moment of Truth? The…
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2012 Top 100 Dealer of the Year – Legendary Marine
Legendary Marine started in a single-wide trailer in 2001 with three employees. Today it is spread across five locations, employs…
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2012 Best in Class: Best boat show strategy
Sail & Ski Center Austin, Texas Rod Malone, president of the Sail & Ski Center, stresses to his team that…
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2012 Best in Class: Best marketing
BMC Boats Longwood, Fla. BMC Boats’ mission is to have its brand be instantly recognizable like marketing giants Coca Cola…
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2012 Best in Class: Best events
Parks Marina Okoboji, Iowa Most dealers, especially those in the Top 100, have events to bring potential customers to the…
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2012 Best in Class: Best industry advocate
Buckeye Marine Bobcaygeon, Ontario During difficult times, it’s easy to justify pulling back support for outside groups, reasoning that anything…
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2012 Best in Class: Most innovative
Wakeside Marine Elkhart, Ind. Defining what makes a business innovative can be difficult, but luckily, by demonstrating the necessary cutting-edge…
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2012 Best in Class: Best service department
Gordy’s Lakefront Marine Fontana, Wis. Boat sales can be fickle, and for this reason many have increased focus on their…
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2012 Best in Class: Best place to work
Port Harbor Marine South Portland, Maine When a company spends a good portion of its Top 100 application talking about…
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2012 Best in Class: Best website
Action Water Sports Hudsonville, Mich. With most consumers turning to the Web before they ever visit a business’s physical location,…
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The 2012 Top 100 Dealers
Learn how the top dealers are setting the pace for the marine industry. Industry statistics show that 2011 was a…
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2012 Top 100 Hall of Fame
MarineMax Almost all dealers made it a mission to become more lean post recession, but successfully trimming expenses as a…
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Editors’ Picks | Brent Renneke: Traverse Bay Marine
Traverse Bay Marine Traverse City, Mich. Traverse Bay Marine reworked its process maps, developed a new inventory strategy and embarked…
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