Blogs

By Bill Yeargin 2020 is a U.S. presidential election year with the first caucuses and primaries right around the corner. Before we know it, November will be here, and the citizens of the U.S. will be voting. Election years in the U.S. are interesting because they result in a unique and intense focus on political topics that is beyond the ...

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution for your business – was digital marketing strategy at the forefront of your mind when you thought about how to help your dealership achieve more success in 2020? If not, you may want to re-think plans for your business in ...

By David Gee Less stress. More focus. Increased productivity. Better health. How about that little list for some new year's resolutions? According to lots of mental health experts, and some hard data, mindfulness can help anyone achieve those things. If you just put your mind to it! “Over the past few years, mindfulness has begun to transform the American workplace,” ...

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

By David Gee How much fun was that?! Our Elevate plan was to create something new and different for the recreational boating industry; a unique, leader-specific, industry-wide, future-driven, smaller-by-design, strategic conference unlike any the industry had ever seen. And we are pleased and proud to say the first-ever Elevate conference went according to plan - and beyond! The event got ...

By Julie Holemans Let's face it, marketing trends evolve so fast it’s hard to keep up. Except you have to if you want to beat your competition. We looked at the landscape of marine marketing trends and picked the ones that are driving the most profit while being easy to put in place. Marine Marketing Trend #1: Content Marketing Content ...

By David Gee It's not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, is just a few weeks away, November 22-24, in Orlando. We had several people engage us excitedly on the docks at Fort Lauderdale. One person, a long-time industry marketing person, told us he loves that it ...