Author Archives: Liz Walz

A customer connection

When my husband called me at work a few days ago, I could hear a smile in his voice. It wasn't long before I found out why. He had spent the past hour talking shop with Dan Barnes, the co-founder of Velovie, an Arizona bike manufacturer. Now, Jason is the kind of consumer who can be either a company's dream ...

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Give (boating) and you shall receive

I've never been to Seattle, but it's pretty high up on my list of places to visit. My favorite cities are those where you can be in the thick of what makes them so appealing - the museums, restaurants, shops and marketplaces - and you can look up and see the evidence of the natural world, the water and the ...

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Why it’s good to be small

Small businesses have an advantage in this economy. So wrote Harvard Business blogger Peter Bergman in a recent article . "The gap of confidence between small companies and big ones is growing," he stated. "We used to rely on the security of big companies. That's why we worked for them. And hired them. And put our money in them. But ...

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Rethinking recruiting

As a graduate of the public school system, I think I've done all right. But if I have one complaint, it's that my teachers and guidance counselors didn't spent any time helping me understand what school is supposed to prepare you for: work. Sure, they taught me the basics: reading, writing and arithmetic. But they didn't help me imagine all ...

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Plugging the leadership gap

In my last blog, I wrote about why it is particularly important that our industry's small businesses develop strong and effective succession plans. But the industry as a whole has its own succession problems, which become more urgent as the recession continues. As the boating business shrinks, the need for a new generation of leaders to point the way to ...

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Rethinking succession

My husband and I finally buckled down and had a legal will drawn up last January. That's not something I'm proud of. I'm well into my thirties, I've been married for almost 10 years, and I have a four-year-old son. You could argue that waiting so long was downright irresponsible. Unfortunately, I'm like a lot of people. You say "will," ...

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Pain = gain?

My four-year-old son broke his arm playing in the yard last week. While he was incredibly brave in the hours and days that followed, it has changed him. As the pain has receded, he's begun thinking out loud about how he'll avoid breaking something else, as have his father and I. We want him to go back to having fun ...

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Transforming challenge into opportunity

A month and a half ago, when I spoke at the Marine Trades Association of New Jersey annual conference, I touched on the growing number of marine businesses participating in social networking, as did the person who followed me, Sam Natello of Dot Com Design Studio. This is a subject that holds particular interest for me as our team has ...

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