Author Archives: Kelsey Larson

MasterCraft talks QR code strategy

MasterCraft has been at the forefront of QR code technology in the marine industry. The manufacturer of the MasterCraft and Hydra-Sports boat brands employs QR codes in its advertising and encourages its dealer network to use the codes in their showrooms. Richie Brashears, programming service director for MasterCraft, is responsible for bringing QR codes to MasterCraft and Hydra-Sports. Below, Brashears ...

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Turn your marina into a venue

When it comes to running a successful marina, Jim Frye, vice president of Westrec Marinas, says it takes more than just storing boats. “Profitable marinas don’t store boats, profitable marinas play host to the boating experience,” he said at the 2011 Marina Dealer Conference & Expo in Orlando, Fla. As a marina operator, part of being a good host is ...

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Little offerings make great impressions

Customer service is the most common differentiator between marinas, and one easy way to improve how customers view your level of accommodation is with lagniappe, a southern Louisiana term meaning something extra and unexpected that can be applied to your customers. At the 2011 Marine Dealer Conference & Expo, Larry Halgren of Halgren & Associates characterized lagniappe as something that ...

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Running a responsible marina

Marinas serve as a playground for boaters, but they also have a responsibility to the environment as well as the safety of their visitors. Brenda Leonard, program manager for the Florida Department of Environmental Protection’s Clean Marina Program, shared the following tips with Boating Industry magazine on how to make your marina cleaner. • Provide an environmental resource person to ...

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All the right moves

Now more than ever, marina operators are looking at economical and practical development projects to increase business. To offset challenges presented by tighter budgets for development projects, the majority of marina operators are scrapping major expansion plans in favor of new initiatives designed to attract consumer interest and revitalize profitability at lower costs. While a few select, larger marinas expect ...

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At the Helm: Building a future for boating

We didn’t have a lot of money when I was a kid, but the one luxury my mom made sure to save for every year was summer camp. It was my escape (and hers). For as many as eight weeks each summer, I would play in the outdoors, swimming, hiking and canoeing in the mountains and rivers of Vermont, New ...

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