Author Archives: Kelsey Larson

Survey: Digital marketing leading the way

The boating industry is embracing digital marketing to an even larger extent than in past years, with mobile advertising, social media and the Web grabbing a larger share of the marketing dollars in 2015. Still, traditional methods like boat shows and print advertising aren’t being abandoned in the quest for the elusive boat buyer, according to the latest Boating Industry ...

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Miami boat show highlights

There was plenty of news, new products and a new location at this year’s Miami International Boat Show. Some long lines aside, the 2016 show seems to have had a successful move to its new location at Miami Marine Stadium Park & Basin. Final attendance numbers were not available as this issue went to press, but show organizers estimate more ...

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Integration driving marine audio forward

Improved design, quality key factors in success The days of slapping an add-on stereo into a boat and calling it a day are past. Instead, buyers these days are looking for the seamless integration and sophisticated design they’ve come to expect from other industries. “Everyone wants the integrated look, not something that looks like an afterthought,” said Tyson Kochan, chief ...

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Market Trends: Pontoon segment stays strong

Pontoon boats drove the boating industry’s rebound in the wake of the downturn. But are they still leading the way? Since the 2008 economic downturn, pontoon boats have led the recovery of the recreational boating industry. At one point accounting for almost one in three new boats sold, the pontoon market has demonstrated unprecedented growth, with new players jumping into the ...

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Stronger U.S. dollar puts pressure on exports

Economic rebound good for industry, but stronger U.S. dollar making exporting more difficult Nowhere has the rebirth of the U.S. economy been more evident than in the recreational boating industry. Once quiet factories now hum with activity as manufacturers churn out exciting new products. Dealer lots no longer house significant volumes of non-current inventory, and the noise level at winter ...

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How the best boat dealers build an efficient scheduling system

With unlimited moving parts, people and boats, running a successful service department can be a bit like playing Tetris. Find that right fit or everything starts stacking up; one mistake builds on another and the next thing you know you’ve got a disaster on your hands. (For all you Millennials out there, Tetris is how we used to pretend to ...

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Fishing boats, pontoons top picks for 2016

Outboard power to lead the way Boating Industry readers are optimistic about many market segments for 2016, but expect growth in outboards to dwarf any other category. That’s according to the latest Boating Industry survey, which polled readers of our print and digital editions in December about their outlook for 2016. Respondents include a roughly even mix of dealers, manufacturers, ...

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BMC Boats: Training focus grows employees, company

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices.  It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry. The best companies realize that ...

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EPA decision will mean more E15

Late in 2015, the Environmental Protection Agency issued its latest ruling on how much ethanol must be blended into the nation’s fuel supply, finalizing the 2014, 2015 and 2016 Renewable Fuel Standard (RFS) volume obligations. The decision was a mixed bag of sorts for the boating industry, as the levels were not set as high as mandated in the original ...

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Today’s marinas built for longevity, storm resistance

If you’re going to build something, it should be built to last. This has always been the approach for companies that design marinas. Marina development options that are long lasting with lower maintenance and sensitivity to the environment continue to drive innovation in the segment, which is of particular importance as recent storms like Hurricane Sandy have left a lasting ...

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