MasterCraft Expands Partnership with Northwest Boat Sports

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc, recently expanded its partnership with Northwest Boat Sports, Inc., a recognized MasterCraft dealership, to strengthen its presence in the Central Oregon market. This expansion introduces the MasterCraft brand to Bend and the surrounding communities of Redmond and Prineville.

Since becoming an authorized MasterCraft dealer in 2019, Northwest Boat Sports has built a reputation across the Pacific Northwest boating community.

“Expanding with Northwest Boat Sports represents more than just a new location,” said Greg Miller, VP of Global Sales at MasterCraft, in a news release. “Our partnership with Pat and Bryan’s team reflects a continued investment in the region and a commitment to delivering elevated service, trusted expertise, and a premium boating experience to a rapidly growing community of outdoor enthusiasts.”

“We are proud to bring MasterCraft to this next phase of growth together,” added Pat McDonald, Northwest Boat Sports co-owner. “MasterCraft represents innovation, performance, and premium craftsmanship, values that align seamlessly with our long term vision and the standard of experience we strive to deliver. Our culture is at the core of everything we do. It is built on collaboration, a deep commitment to our customers well beyond the point of sale, and a genuine passion for fostering lasting relationships within the boating community.”

The new location will offer new and pre-owned MasterCraft boats, certified service and maintenance, indoor and outdoor storage, on-water demos, and community events and owner gatherings, according to the company. Plans for a grand opening celebration and on-water demo days are currently in development, with details to be announced soon.