Boating Industry Intelligence You Can Profit From
A salesperson’s contribution to a dealership’s long-term success comes down not just to how many boats sold and at what margin, but how well the person matches their customers to the boats that best meet their individual needs. For that reason, Hoffmaster’s Marina (Ranked 54 in 2006) offers a 30-day trade-back guarantee. “We consider it a failure on our part if the customer buys the wrong boat and has to trade it,” says owner Joe Hoffmaster.