The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Ethanol proponents launch ad campaign
A coalition of associations supporting ethanol use have launched a radio, television and digital advertising campaign against the EPA’s plans to lower ethanol levels in the Renewable Fuel Standard. The lower levels of ethanol have been supported by several marine industry organizations.
2. Obama administration expands Pacific Remote Islands Marine National Monument, preserves recreational fishing
President Obama has signed a proclamation that makes the Pacific Remote Islands Marine National Monument six times larger, but still preserves recreational fishing in the monument, NMMA reports. The move creates the largest marine reserve in the world and bans commercial fishing, deep-sea mining and other commercial extraction methods.
3. Fort Lauderdale show to unveil $20 million renovation
The new Pier 66 Marina in Fort Lauderdale will be ready for its close up when the big show arrives next month, the South Florida Business Journal reports.
4. Deckee – ‘Trip Advisor for boats’ – sets sail
Deckee – a service designed to make it easier for boaters to share information about local service providers – has launched in Australia with funds from a tech start-up.
5. Four ways to measure social media effectiveness
Want to know the impact social media has on your business? A case study from Social Media Examiner can help you figure it out based on a process created by SAP North America.