Tag Archives: Rec Boat Holdings

Since the economic downtown, the boating industry has transformed and, along with it, so has the boatbuilding process. Manufacturers are working to provide high-quality products that are affordable, meet the needs of consumers, attract existing and new audiences, all while maintaining safety and regulatory compliance and keeping their own costs down. It’s a lot to juggle. However, this sea change ...

DUSSELDORF, Germany – The Four Winns Vista 255 has won the “2016 European Powerboat of the Year” award in the “up to 25 feet” category. The award was recently announced at a ceremony held at the Dusseldorf International Boat Show, Dusseldorf, Germany. This is the second time the brand has won the award, bringing home the trophy in 2012 with ...

CADILLAC, Mich. – Wellcraft has launched a new consumer website, as part of the company’s ongoing marketing launch for 2016. The new site is designed to showcase the 2016 lineup of boats and provide the shopping consumer the best experience possible. The new website is designed to deliver an inspiring experience for the user while optimizing the company’s digital marketing ...

Rec Boat Holdings has recognized several dealers who have achieved sales excellence with each of their brands – Four Winns, Glastron, Scarab and Wellcraft. At a celebration gala during their annual dealer meeting, several of the brands also celebrated key milestone anniversaries: Four Winns – 40 years; Glastron and Wellcraft – 60 years, respectively. “We have a solid network of ...

Rec Boat Holdings has rolled out its 2016 model year lineup at boat dealer meetings this week, introducing 15 models across the four brands. The company’s annual dealer meeting – themed “20/20 Vision” – not only provided the opportunity to trial the new boats, but also delivered a twist to the norm for dealers in attendance. “We wanted to offer ...

DANIA BEACH, Fla. — Cruzin and Rec Boat Holdings, LLC — part of Groupe Bénéteau — announced a strategic partnership. The companies will work together to grow boating participation and ownership. In the strategic partnership, the companies will cross-promote with unified messaging through direct and digital marketing channels. They will also partner with other industry and recreation stakeholders to grow ...

Rec Boat Holdings (RBH) has signed several new retailers to its  network of Wellcraft dealers. The brand is expanding in the 2016 model year, along with aggressive programs that are being launched to dealer prospects throughout the summer. “We are prepared to penetrate the fishing boat market with brand new models from Wellcraft designed to fit the needs of the ...

CADILLAC, Mich. – Rec Boat Holdings (RBH) is slated to introduce several new models for their brands at the Miami International Boat Show, February 12-16, 2015. The company continues to attract new consumers to boating as well as new dealers to their growing network by introducing new and exciting models. The RBH brands include Four Winns, Glastron, Wellcraft, and Scarab ...