Tag Archives: Kawasaki

Kawasaki Jet Ski debuted the original Jet Ski watercraft in 1973. “For 50 years, Kawasaki Jet Ski has been synonymous with ‘good times’ on the water,” said Bob O’Brien, Kawasaki’s director of marketing. “As an early leader in the PWC category, Kawasaki and Jet Ski developed a fun-loving lifestyle centered around the exhilaration of combining speed with control.” The first ...

By Adam Quandt While the entire recreational marine industry has been extremely hot over the last few years, there’s one segment in particular that has been absolutely on fire; Personal watercraft (PWC). Despite facing similar and near-constant supply chain challenges as the rest of the industry, the PWC market has been a driving force to getting people of all ages ...

Kawasaki Motors Corp., U.S.A. has released its fall lineup of Model Year 2018 watercraft products. The Jet Ski SX-R personal watercraft is designed to produce twice the power of Kawasaki’s previous stand-up model while also delivering plenty of low-to-mid-range torque. The entire Jet Ski runabout lineup is forged with Kawasaki DNA and features 1,498cc engines, a deep-V hull design, a large amount of storage ...

Kawasaki Motors Corp., U.S.A. (KMC) announced the promotion of Bob O’Brien to senior marketing manager and Ken Essex to the role of public relations manager. “Bob and Ken are great members of our marketing team and I know they will excel in their new roles,” said Kawasaki Vice President, Marketing and Racing Chris Brull. “Both of these guys have a ...

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

Kawasaki has released a statement regarding comments that were made by an employee of the company regarding “The New Celebrity Apprentice.” “Throughout its 50-year history in the United States, Kawasaki Motors Corp., U.S.A., its subsidiaries and affiliates, have remained neutral in regards to American politics. Recently published comments relating to ‘The New Celebrity Apprentice’ and President-Elect Donald Trump’s involvement in ...

Kawasaki is introducing a four-stroke stand-up personal watercraft, the Jet Ski SX-R for 2017. Equipped with Kawasaki’s 1498cc four-stroke marine engine, the Jet Ski SX-R personal watercraft produces twice the power of Kawasaki’s previous stand-up model while also delivering plenty of low-to-mid-range torque. The V-shaped hull is designed to allow for sharp cornering and the Kawasaki Splash Deflector (KSD) helps ...

The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

Kawasaki Motors Corp., U.S.A., has launched an e-commerce platform on its official website, Kawasaki.com, supported by the integrating retail service Shopatron. The online retail space gives consumers the ability to purchase genuine Kawasaki accessories, apparel and gifts, with the option of having those items shipped directly to a local dealer or to a personal address. All products purchased through Kawasaki.com ...

Exactly 50 years ago Tuesday, on March 1, 1966, American Kawasaki Motorcycle Corp. (AKMC) opened for business in Chicago, with a modest sales office at 208 South La Salle Street and a two-story parts warehouse at 2860 North Lincoln Avenue. Formerly the site of a meat-packing plant, the warehouse needed serious renovation, but the price was right for a company ...