Tag Archives: Kawasaki

Kawasaki announces 2018 model lineup

Kawasaki Motors Corp., U.S.A. has released its fall lineup of Model Year 2018 watercraft products. The Jet Ski SX-R personal watercraft is designed to produce twice the power of Kawasaki’s previous stand-up model while also delivering plenty of low-to-mid-range torque. The entire Jet Ski runabout lineup is forged with Kawasaki DNA and features 1,498cc engines, a deep-V hull design, a large amount of storage ...

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Kawasaki names new marketing managers

Kawasaki Motors Corp., U.S.A. (KMC) announced the promotion of Bob O’Brien to senior marketing manager and Ken Essex to the role of public relations manager. “Bob and Ken are great members of our marketing team and I know they will excel in their new roles,” said Kawasaki Vice President, Marketing and Racing Chris Brull. “Both of these guys have a ...

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PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

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Kawasaki releases statement on The New Celebrity Apprentice

Kawasaki has released a statement regarding comments that were made by an employee of the company regarding "The New Celebrity Apprentice." “Throughout its 50-year history in the United States, Kawasaki Motors Corp., U.S.A., its subsidiaries and affiliates, have remained neutral in regards to American politics. Recently published comments relating to ‘The New Celebrity Apprentice’ and President-Elect Donald Trump’s involvement in ...

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Kawasaki introduces stand-up Jet Ski SX-R for 2017

Kawasaki is introducing a four-stroke stand-up personal watercraft, the Jet Ski SX-R for 2017. Equipped with Kawasaki’s 1498cc four-stroke marine engine, the Jet Ski SX-R personal watercraft produces twice the power of Kawasaki’s previous stand-up model while also delivering plenty of low-to-mid-range torque. The V-shaped hull is designed to allow for sharp cornering and the Kawasaki Splash Deflector (KSD) helps ...

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PWC makers build stable, reliable products at accessible price points

The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

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Kawasaki rolls out online store for accessories, apparel

Kawasaki Motors Corp., U.S.A., has launched an e-commerce platform on its official website, Kawasaki.com, supported by the integrating retail service Shopatron. The online retail space gives consumers the ability to purchase genuine Kawasaki accessories, apparel and gifts, with the option of having those items shipped directly to a local dealer or to a personal address. All products purchased through Kawasaki.com ...

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Kawasaki celebrates 50th anniversary of first U.S. office

Exactly 50 years ago Tuesday, on March 1, 1966, American Kawasaki Motorcycle Corp. (AKMC) opened for business in Chicago, with a modest sales office at 208 South La Salle Street and a two-story parts warehouse at 2860 North Lincoln Avenue. Formerly the site of a meat-packing plant, the warehouse needed serious renovation, but the price was right for a company ...

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Kawasaki Motors Corp. names new president

Kawasaki Motors Corp., U.S.A. announced Friday that Yoshitaka “Yoshi” Tamura will succeed Masafumi “Masa” Nakagawa as president of the company, effective April 1.  Nakagawa has been with KMC’s parent company for 39 years and will retire after recently reaching the company’s retirement age. Tamura returns to KMC after serving in many roles for Kawasaki, including as Director of Kawasaki Motors ...

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Kawasaki names new North American headquarters location

Kawasaki Motors Corp., U.S.A., today announced the location of its new North American corporate headquarters at 26972 Burbank, Foothill Ranch, California, 92610. A staple in Orange County since 1969, Kawasaki reaffirms its commitment to the community with a new 15-year lease on a 200,000 square-foot facility just four miles from its current location in Irvine. Kawasaki celebrates its 50th Anniversary ...

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