Q&A with MDCE keynote speaker Chester Elton

Chester Elton is a global expert on workplace trends, internationally known for books such as “The Carrot Principle,” “24-Carrot Manager” and “The Orange Revolution.”

At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealers have a chance to hear from Elton, one of the most requested speakers by past attendees. Elton will be kicking off the conference with the opening keynote Sunday night.

Elton is the co-author of several leadership books, which have been translated into more than 30 languages and sold more than a million copies worldwide.

He has been featured in The Financial Times, Washington Postand the New York Time, as well as on CNN, MSNBC and National Public Radio. Leading into his MDCE address, we asked Elton to share some of insight into his ideas and what dealers can expect to hear from him.

What’s your goal with the keynote? What do you hope the dealers take away?

That everyone can create an “All In” culture. I hope the dealers will take away a few great ideas and tools on how to make that happen.

You write and talk about the need to have employees fully committed to the business — “All In.” Why is that essential to business success?

When there is an emotional connection to work, people work harder, are more productive and the business in every way does better. Better on the bottom-line and better service and value to the customers.

What’s the biggest misconception managers and owners have about company culture?

That it is something a little abstract. In reality it is the essence of your business. It is something you need to nurture everyday.

What’s the biggest obstacle in creating a good company culture?

Doing the little things everyday. We can believe that the year-end banquet is our culture when in reality it is how we feel and act every time we walk through the door of our businesses.

Where do you start in building a positive company culture?

By making sure we are just a quick to point out what is going right as we are pointing out what is going wrong. A positive culture has at least a 5 to 1 ratio of positive to negative interactions.

The last several years have been pretty tight in the marine industry … so what are some successful non-financial ways to encourage employees?

I am a huge fan of hand-written notes. They cost almost nothing and have a huge impact. Done well they are always appreciated. The goal should be to write three a week. It always surprises me that this little habit really engages people and lets them know you care.

What’s important for the conference attendees to know about you?

That I am the father of four exceptional children! That the positive workplaces we create translate to happier personal lives as well. I am passionate about both! And that I am Canadian by birth and think the only true sport in the world is hockey!

The MDCE is co-produced by Boating Industry and the Marine Retailers Association of the Americas. To learn more, visit MRAA.com/MDCE.

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