Tag Archives: Neptune Boat Lifts

ShoreMaster, HydroHoist and Neptune Boat Lifts unite as Waterfront Brands

Waterfront Brands logo

ShoreMaster, which merged with HydroHoist in 2019, and acquired Neptune Boat Lifts in 2020, announced the portfolio has rebranded under the umbrella title Waterfront Brands. Invision Capital remains an equity partner as the portfolio looks to continue expansion into North American marine markets. As part of the unification, Don Hurley, current President/CEO of ShoreMaster, will be named Chief Executive Officer ...

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ShoreMaster/HydroHoist acquires Neptune Boat Lifts

ShoreMaster, LLC, which merged with HydroHoist, LLC in 2019, announced this week the acquisition of Neptune Boat Lifts, Inc., a saltwater boat lift brand based in Fort Lauderdale, Fla. Collectively, these three market leaders provide the most comprehensive suite of waterfront products in North America. With the acquisition of Neptune, the portfolio of brands will now cover all fresh and ...

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