Beneteau launches mobile marketing app

HILTON HEAD ISLAND, S.C. — Boat manufacturer Beneteau recently began using Jestercom’s new “Personal Marketing Experience” mobile application for boat manufacturers and their dealers.

The pre-loaded PME app includes information on various boat models, such as specifications, video galleries, virtual tours, dealer information, company information and a geo-based dealer locator.

Based on Beneteau USA’s success with the app, Beneteau Powerboats America has asked Jestercom to develop an app for their powerboat lines. The new app will include similar features to Beneteau USA’s sailboats app, as well as enhanced functionality with an added suite of sales tools for dealers, incorporating brochures, spec sheets, sea trial reports, videos, equipment lists, upgrades, press articles and releases, competitive analysis and links to learning resources.

“The PME is designed to serve as a virtual extension of the sales team by turning popular mobile devices into selling tools, enabling prospects to view featured models and company information right on the dealership showroom floor or while walking around a trade show,” Jared Jester, founder and president of Jestercom, said in a release. “If potential buyers are interested in receiving more information, they can fill out a contact form on the iPad, for example, and the dealer can email them relevant information right on the spot. Their contact information is automatically saved in a lead database, making it simple for the dealer to follow up and maintain communication during the sales process.”

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