Dealer Directory goes digital

What has resulted from the effort behind Boating Industry’s 2010 Dealer Directory is the most comprehensive database of marine dealers ever created, at a time when, let’s face it, it is needed the most. In fact, the digital database behind the physical pages of this year’s directory is much larger and much more detailed than what you’ll see in print. The printed listings are but a small reflection of the overall living, breathing database of the living, breathing dealer body and the respective boat and engine lines that they carry.

This project has moved from mere physical data on marine dealer locations to actual intelligence regarding the marine dealer body in the United States. We can slice it and dice it by boat type, boat brand, engine type and engine brand, in addition to breaking it down by city, state and zip. The options and competitive analyses are endless.

You want to know options for dealers in Gulf Shores, Ala.? You can find that here. You want to know which brands are carried in which cities in the state of Michigan? We can tell you that, too. If you want to capitalize on the fact that more than 25 percent of the dealers in this directory are looking to take on a new boat line (a true statement about this list), access to this list is what you need. Read more about the 2010 Boating Industry Dealer Directory.

For more information on this comprehensive database and how it can benefit your business, contact Tammy Galvin at 763-383-4411 or e-mail: tgalvin@affinitygroup.com.