branding
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Top News
KenCraft Boats makes brand shift to Bay Rider Boats
KenCraft Boats, an independent boatbuilder with a 50-year history in producing inshore/offshore center consoles, bay boats, and skiffs, will now…
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Blogs
How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Blog Spotlight
How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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Features
Personal experiences drive digital brands
At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His…
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Blogs
Chris-Craft to build lifestyle bicycles
Chris-Craft recently announced a partnership with PTX Performance Products, Inc. to create a line of retro-modern lifestyle bikes, expanding Chris-Craft’s…
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