ShoreMaster hires new VP

FERGUS FALLS, Minn. – ShoreMaster, Inc. has named Russ Sparby to vice president of sales and marketing for North America, the company said in a statement yesterday.

Sparby recently worked for snowmobile and ATV manufacturer Arctic Cat, Inc. and led that company to the top in snowmobile market share for his regional territories. He has also worked with Marvin Windows to expand market share.

“Russ Sparby impressed us with not only his track record of results, but with his genuine enthusiasm and drive to be number one,” said Erik Ahlgren, ShoreMaster president. “Together with his ‘working partner’ management approach, Russ intends to engage and learn from employees at all levels. We expect Russ to effectively leverage our expertise to produce top quality waterfront products with innovative programs and services.”

Sparby intends to move quickly to motivate his North American sales team to develop innovative dealer programs, implement new sales tools, team goals, new products and rewards.

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