Lake Union Sea Ray changes name to Union Marine

Lake Union Sea Ray announced its name will change to Union Marine effectively immediately. At the same time, the company unveiled a new identity and website at

The new site prominently features the company’s inventory sales & service departments at their three locations in Seattle, Fife & Bellingham. The redesigned site allows customers to shop with ease and find services quickly. In addition, the Seattle Lake Union Service Center is expanding to a larger facility so they can accommodate more customers and boats.

Kevin Roggenbuck, president and CEO stated “Lake Union Sea Ray, has been and continues to be an iconic brand for over 32 years, not only in the Pacific Northwest, but around the country as well. I’m incredibly proud of what we have built over the years. However, as we continue to grow at a rapid pace, I felt it important to address the diverse brand offerings we currently offer the boating public here in the Northwest. After extensive time and energy testing many new names, Union Marine has emerged as the clear winner. It fits nicely within our current identifiers, provides a name that is less geographically centered (For current and future growth), and allows our strong brand offerings to speak for themselves. I felt it was past time to make this exciting change”.

Founded in 1986, Lake Union Sea Ray – Now Union Marine, is one the largest independent boat dealers in the nation, featuring three locations in Seattle, Fife and Bellingham. They offer boat sales, marine service centers and accessories sales at each location. The company’s portfolio features the best brands in boating including Sea Ray, MasterCraft, Bayliner, Heyday, Monte Carlo Yachts, Boston Whaler and Lowe Boats. In January 2019, the company acquired Pacific Nautiques, the largest Nautique dealer in the Pacific Northwest.

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