Nautic-On has named marine industry veteran Lou Sandoval as national director of business development.
Sandoval serves on the boards of the Recreational Boating and Fishing Foundation, Sail America, Recreational Boating Leadership Council and the Chicago Yacht Club, where he also serves on the executive board as the vice commodore.
Most recently, Sandoval spent 16 years as a marine dealer principal at Karma Yacht Sales in Chicago. Under Sandoval’s leadership, Karma Yachts became a nationally ranked dealership, with a focus on superior customer service.
Headquartered in Chicago, Nautic-On, a Brunswick Corp. brand, is a marine technology and services business that simplifies the boating experience through its smart boating platform.
The platform improves the boat ownership experience through connectivity and service.
“Lou shares a desire to make a meaningful impact on both the boating and boat ownership experience. He brings direct experience to help our marine partners leverage technology to improve their businesses and provide a better boating experience,” said Adam Schanfield, Nautic-On general manager.
In the newly-created position, Sandoval will lead the development of Nautic-On’s domestic sales and strategic partnerships with dealers, marinas, distributors, boat builders, and other marine companies.
The combination of a shortage of skilled labor and increasing customer expectations makes it imperative that the industry leverages technology to work smarter, not harder, Sandoval said.
“I’m very enthusiastic about the power of the Nautic-On smart boating platform and excited to join the team at this pivotal time,” Sandoval added. “I’m eager to help the industry provide a better boating and boat ownership experience through intelligent technical solutions.”
Prior to the marine industry, Sandoval had a successful 17-year career in the biotech/biomedical industry where he held many positions of increasing responsibility for several Fortune 100 companies.
Aside from his role as an industry advocate and leader, Sandoval is an accomplished sailor. He has competed in many historic offshore ocean races and has won eight of the 18 Race to Mackinac’s he’s competed in.