Nautique strikes deal with Hyperlite
ORLANDO, Fla. — Nautique Boats and Hyperlite have signed an exclusive, multi-year partnership.
As a part of the agreement, the companies will officially use and endorse each others’ products, especially in select regions of the country and among athletes.
“The two brands have always shared a similar strategy in supporting the grass roots of our sport. Quality and trust are virtues each company strives to attain and now we can do so together,” said Hyperlite/HO Skis Marketing Manager Greg Nelson.
The companies work with elite and well-respected athletes such as Shaun Murray, J.D. Webb, Jimmy LaRiche, Brandon Thomas and “The Godfather,” Scott Byerly. Many of the employees from both companies have had long-term friendships and mutual respect for one another, which makes this a perfect fit for both Nautique and Hyperlite, according to a statement by Nautique.
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.
