20 Tips for Making More Money in Service

Most marine dealers can find one or two areas on which they can focus to improve their service department operations. Not very many can find more than 20.

With that in mind, veteran dealer consultant and 20 Group moderator David Parker will present 20 Tips for Making More Money In Service at the 2009 Marine Dealer Conference & Expo. From proper service rates to monitoring technician efficiency and from parts preparation to organizing service bays, Parker will share the expertise he has gleaned over the years running a marine dealership and of helping many top dealers strengthen their businesses and increase their revenues.

“Now is a great time for marine dealers to take advantage of the opportunities to maximize cash flow through their service department,” Parker says. “In this presentation, I’ll highlight specific methods and strategies dealers can employ today to generate valuable extra cash through service.”

Attendees will walk away with:
1. Entire list of all the suggested “service tips.”
2. A formula to calculate billable efficiency
3. Sample floorplan for an efficient service department
4. A simple formula to calculate what your effective labor rate should be
5. What your technician expense ratio should be
6. Sources to get scheduling systems that work
And more

“My goal with this workshop is to provide hands-on tips and techniques that a dealership can implement immediately to maximize revenue potential through a wealth of proven service opportunities,” Parker says. “This extra boost to the dealership’s revenue stream can make a big difference to the bottom line, both during good and challenging times.”

To learn more about the 20 Tips for Making More Money in Service workshop, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealers navigate today’s difficult market.

Parker’s 20-plus Tips presentation will be a cornerstone of the Service Department Track, will be preceded by a presentation on the link between service efficiency and profitability and a dealer panel discussion on best practices (for both large and small shops) in service department efficiency.

A Sales & Marketing Track will be held concurrently, with a focus on such topics as the dealership of tomorrow, dealership recovery and growth, the art and science of inventory management, a best ideas dealer panel discussion and secrets to lead management success. Wednesday morning, a Commercial and Retail Financing Track will also be offered. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.

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