West Marine launches movie promotion

WATSONVILLE, Calif. – West Marine and Universal Pictures have formed a cross promotion for the upcoming Universal Pictures release, Miami Vice, which opens in theaters on July 28, the companies said in a joint statement yesterday.

West Marine is launching an online Miami Vice contest, where one lucky winner will win a trip for two to the world premiere and the Miami Vice after party, plus a $1,000 shopping spree at any West Marine store. Ten runners-up will receive $100 West Marine gift cards. The contest runs through June 23.

West Marine and Universal’s collaboration began last summer when Miami Vice’s production team needed safety gear for filming on the water. During filming, the cast and crew wore West Marine’s 3000 Offshore Inflatable Life Vest. The 3000’s design allowed the crew to comfortably wear the vest while shooting long scenes, according to the company.

In addition to the online contest, West Marine will feature its inflatable life jackets and the Miami Vice collaboration in its summer catalog and in stores during the month of July.

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