BRP launches online Evinrude dealer education program

STURTEVANT, Wis. – As part of its commitment to support Evinrude dealers in their retail results, BRP’s outboard engine division has created a dealer education program for its Evinrude E-TEC engines, the company said in a statement yesterday. “Stroke of Genius” is a professional dealer support tool designed to educate dealership sales staff on the Evinrude E-TEC product advantages and prepare them to sell the products to consumers.

“The 'Stroke of Genius' training module offers a dynamic tool that allows BRP to add modules as needed to help our partners retail Evinrude-powered boats,” said Mike Kennedy, vice president, North American sales, outboard engines at BRP.

The interactive online training course, found at, includes an incentive program for dealer sales representatives to earn product rewards through points.

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