EL SEGUNDO, Calif. – Active Interest Media, Inc. (AIM) has acquired Yachts magazine, a luxury yachting publication, adding another consumer enthusiast magazine title to its growing portfolio of magazines, consumer shows, books and internet sites. The announcement was made by Efrem “Skip” Zimbalist III, AIM president and CEO.
“Yachts magazine gives AIM another great bridge to the international marine community and industry,” said Zimbalist.
In March, the company purchased boat show producer Show Management, which produces the Fort Lauderdale International Boat Show, among others.
“The Yachts magazine team has had a long-standing partnership with our boat shows. By now bringing AIM’s publishing resources to bear on Yachts’ behalf, we can accelerate the magazine’s already rapid growth,” said Andrew Clurman, AIM COO.
Yachts is a 10 year-old bi-monthly publication with BPA audited circulation of 49,000. Readers are typically owners of yachts 60 feet in length or more ranging upward in price from $2 million to well over $100 million dollars. The magazine has sister editions in France, Croatia, Italy, and Russia.
The entire Yachts team including founder Michel Karsenti and Karlene Pack will remain on board in the magazine’s Fort Lauderdale headquarters.
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