ORLANDO, Fla. - Luhrs Corp., has appointed Kenton Smith Advertising & Public Relations, Inc. as its official agency of record, effective immediately, Kenton Smith said in a recent release.
According to Luhrs director of Sales and Marketing David Taylor, the agency will handle full-service brand marketing activities, including creative development of advertising and collateral, all aspects of media strategy and planning, public relations and a variety of dealer support initiatives.
In addition to Luhrs Corp., Kenton Smith has recently renewed its agency of record status for both Mainship Trawlers and Hunter Marine, both sister companies to Luhrs, and all of which are part of the Luhrs Marine Group.
“Luhrs has a strategic sales and marketing plan, and we're very enthusiastic about working with Kenton Smith to help achieve our goals and objectives,” said Taylor. “The agency not only has a long history of proven success and a keen understanding of both the marine industry and the sportfishing sector in particular.”
“While each of the companies is totally unique in terms of respective target markets, strategies, product lines and management, each is a market share leader within its own niche and is aggressively focusing on continued brand and sales growth,” said Wanda Kenton Smith, agency founder and president.
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