CHICAGO – KeyBank (NYSE: KEY) and West Marine are the latest industry leaders to put their financial support behind the Grow Boating Initiative.
KeyBank will be contributing $50,000 toward the industry’s $2 million Grow Boating Start Up Fund, while West Marine has pledged $75,000.
“In my experience serving on the Grow Boating Council for KeyBank, I have watched this critical industry initiative grow from the idea stage into an unprecedented, united campaign for growth. The momentum is undeniable, and the potential benefits enormous for all those involved,” said Ken Landon, executive vice president, KeyCorp, and CEO, Key Recreation Lending, in a recent statement.
“It's terrific to see the industry come together on this needed initiative. We look forward to working with the entire boating industry on making this program successful," said Tom Carey, West Marine senior vice president of marketing, in a separate statement.
These contributions are part of the $2 million Start Up Fund that is being used to pay for the creative development and production of the marketing campaign, which will be introduced at a special All-Industry Meeting at the Miami International Boat Show, being held February 16 from 3:00 to 5:00 p.m. at the Miami Beach Convention Center.
“We are closing in on the $2 million goal and ask everyone who has not yet contributed to please consider a contribution now so we can reach the goal prior to the Miami all-industry meeting,” said NMMA President Thom Dammrich.
The list of contributors to the GBI Start Up Fund is updated daily on www.growboating.org. For information on contributing to the Grow Boating fund, or to contribute online, visit the Grow Boating Web site at www.growboating.org. Contributions can also be sent to NMMA, Grow Boating Start Up Fund, 33928 Treasury Center, Chicago, IL 60694-3900.
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