In our continuing follow-up to the issue of dealer and manufacturer relations, the March issue of Boating Industry takes an in-depth look at best practices that a number of boat builders have established toward making the most of this relationship. In all, nine boat builders, who were nominated by their dealers, we might add, were featured in the cover story.
Another topic we’ve been following and providing insightful tips and ideas on is the improvement of customer satisfaction. In the feature Follow-Up = CSI up, we explain the importance of following up with customers. And on a similar subject, we pinpoint one of the most problematic areas of customer relations – lead management – and dig into ideas on how to improve this part of your business.
Other articles include a look at Tohatsu, new resources available to marine businesses, an update on Grow Boating, and why the Discover Boating prospects aren’t your typical leads.
You can view the contents of the entire issue by clicking here.