By David Gee There are approximately 4,300 recreational boat dealers in the U.S., but the largest 50 of them generate about 30% of the industry’s $12 billion annual revenue, according to Dun & Bradstreet. So let’s call the industry fragmented. Given that starting point, what is it like to run a boat dealership these days? Especially this summer of 2020? ...
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The dealer/manufacturer relationship
By David Gee The relationship between recreational boat builders and their dealer networks is a symbiotic one, with each needing the other to survive. And like any relationship, it requires dedication, diligence and constant communication to build and maintain trust and respect that go beyond contractual agreements and product portfolios. “Almost anyone will acknowledge that trust is the key to ...
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