Women Making Waves: Lisa Almeida

Lisa Almeida

Director of Sales and Marketing, Freedom Boat Club

Education: B.A. from Flagler College

Years in the marine industry: 7

Lisa Almeida
Lisa Almeida

If you had to choose one memorable achievement in the marine industry, what would it be and why? My most memorable achievement was opening a Freedom Boat Club franchise in California. It had long been a dream for the president of Freedom Boat Club. It was a milestone to be coast to coast. It was a very rewarding accomplishment.

How do you hope to inspire other women in the marine industry? It is one of my greatest joys to encourage women and lead by example. “You can do this, all you need to do is try and practice.” I hold semi-annual “Ladies Take the Helm” on-the-water training for my members. I have taught countless numbers of women to drive boats. I have mentored other women franchise employees. I have sponsored single women to join the club. I am currently mentoring one of my female employees to purchase a franchise after she graduates from college.

What advice do you have for women starting their careers in the marine industry? Be true to yourself and use your natural gifts and talents. It doesn’t matter that you are a woman in a predominantly male-centered industry. I never think about the fact that I am a woman in this industry except for when I dock my boat effortlessly and I get applause from the men standing around.

What are some of your favorite non-boating hobbies? Dancing, and attending Jacksonville Jaguar games, (albeit by boat, so I don’t know if this counts). Are there any other hobbies other than boating?

What is your favorite place to go boating? Fort George Island, “My Happy Place.” Also the name of my 32 Monterey, by the way.

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