Yanmar Marine International appoints new global sales manager

Yanmar Marine International has appointed experienced automotive service and business development manager Martijn Oggel as its global sales manager.

Reporting directly to YMI Director of Sales and Marketing Floris Lettinga, Martijn will implement the company’s strategic directives in alignment with local offices and key distributors, further developing Yanmar’s leading market position in the global marine industry.

The new role has been created to ensure an increased focus on maximizing results and efficiency to enable sales development and market penetration.

With a strong background in working with OEMs and diesel specialists, in aftermarket distribution and with business experience in the automotive sector, Martijn spent eight years with Japanese multinational DENSO Europe in the role of Service Operations and Business Development Manager in EMEA.

He joins Yanmar following two-and-a-half years at automotive battery management specialist Midtronics EMEA, a US company based in the Netherlands, where he adopted a solution-based selling process with customers.

Based at YMI Almere, Netherlands, Martijn said: “Having already collaborated with Yanmar in recent years through my position at DENSO, I am really looking forward to now contributing to a company which has its sights set on long-term strategic change and growth. I am confident that in my new role I can effectively use my experience of Japanese corporate culture, extensive knowledge of diesel products, background of managing local and remote offices, and ability to work with customers, OEMs and distributors in culturally diverse areas.

“My aim is to strengthen brand awareness and market position for Yanmar, developing the solution portfolio from engines to integrated systems. I will also focus on enhancing the efficiency of our headquarters and local sales teams and developing processes and tools to create clarity and structure across the whole customer engagement experiences and sales procedure. It is also vital that we continue to engage more closely with our target customers by more direct interaction through local Yanmar presence.”

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