Forest River Marine, makers of Berkshire, South Bay and Trifecta pontoons, has joined the Marine Retailers Association of the Americas at the highest level as a Platinum Partner Member.
“We believe in the importance of a strong and effective dealer body,” said Tom McCuddy, Forest River Marine general manager. “We are proud to have a strong network of dealers, and we believe that supporting the work of our industry’s dealer association is an important contributor to the overall health of our industry and our boating community.”
“The Forest River team has shown a great desire to strengthen its dealer network in support of their customers,” said MRAA President Matt Gruhn. “From their participation at our annual conference all the way through to their communications with the Forest River dealer network about programs and opportunities that our team here at MRAA has to offer them, they continue to invest in and lead the way with dealer development.”
Forest River joins a continually growing roster of boat manufacturers, vendors and suppliers that have chosen to support the dealer community through partnership with the MRAA, Gruhn said.
The support of these organizations enables MRAA to expand the products and services it offers to dealers, with the goal of providing them with more tools, resources and educational opportunities to fuel their success.