Pursuit Boats announced that Les Ares has joined the Pursuit Boats sales team as business development manager for South Florida, Latin America and the Caribbean.
Ares joins Pursuit directly from Lumishore where he served as the vice president of sales and marketing. Ares has eleven years of sales and marketing experience in the boat industry, a bachelor’s degree in marketing from Florida International University and an M.B.A. He has extensive experience in distribution management, training, strategic planning and the implementation of practical initiatives.
Ares grew up in Miami and is an avid boater with a USCG OUPV (6 pack) Captain’s license. He is also a member of the International Yacht Brokers Association and has completed the Certified National Marine Electronics Association installation program. Ares will be relocating to the Treasure Coast with his wife and two children.
In this new role, Ares will be focused on the strategic growth of Pursuit dealers located within his markets of responsibility and the expansion of the Caribbean and Latin American countries.
“We are pleased to welcome Les to the team and look forward to his contributions to our dynamic dealer network,” said Mark Taiclet, director of sales, Pursuit Boats. “He brings a wealth of sales and marketing knowledge as well as a passion for boating that will continue to foster our working relationship with some of our top ten domestic dealer partners and strengthen our presence in the Caribbean and Latin American markets.”