LITTLE FALLS, Minn. – Larson Boat Group (LBG) has launched a series of new brand websites as part of its continuing effort for a new brand look and updated digital resources. New sites have been launched for Larson Boat Group, Larson, Striper, Larson FX and Triumph with Larson Escape site launching by November 15.
Larson Boat Group worked with its creative partner Adventure Creative and technology partner AVALA Marketing to create sites that are unique in look and feel to the user, but have commonality to ensure ease of maintenance and use of one content management system.
"When I came to Larson one of my first initiatives was to totally upgrade our marketing and be a leader in digital marketing,” Rob Parmentier, president and CEO of Larson Boat Group said. “I believe our new sites and their integration with our new dealer toolbox and suite of resources, along our new marketing automation platform make us a leader in reaching and nurturing our customers digitally."
"The objective of our new websites was: provide greater depth of product information to support a buyer's shopping and decision making process through a more immersive experience, develop sites that were responsive to the user's own way of engaging with our sites, and drive lead generation at multiple points of contact and user engagements,” Larson Vice President of Marketing Matthew Vetzner added. "Last year we invested heavily in our technology infrastructure to provide us with the backend power to provide a suite of digital resources for our dealer partners, prospects and owners and these six new websites really bring that investment to life."
The Larson Boat Group websites integrate with the brand apps and the marketing automation platform, Aimbase. The sites are built using the latest technology and mobile adaptability. Each site was built with the latest ASP.net MVC framework for scalability, maintenance and growth on the backend. The sites also take advantage of HTML5 and CSS3 technologies to enhance the user-experience through graphics accelerated transitions, animations and use of complex media-queries to deliver the complete desktop experience to a phone or tablet.
Visit any one of the new web sites at LarsonBoatGroup.com.
Congrats on the launch of the 2016 products online! Each brand has a unique and powerful online presence. The product looks great and functions well on mobile. It's great to see our summer work looking good on the web.