Malibu Boats launches new marketing program

MERCED, Calif. – Through Malibu Boats’ new “My Life My Boat” promotion, the boat builder will publicize charities, businesses, events and people dear to the hearts of select Malibu boat owners through digital media as a way of saying thank you, the company reported in a recent statement.

The company said it is “dimming the spotlight on Malibu Boats and shinning it on the customers that have helped elevate this boat brand to the top.” The focus of this attention will not be restricted to water sports or Malibu Boats related subjects, according to the boat builder.

One example is 2009 Malibu Wakesetter VLX owner, Attila Tassi, whose true passion lies with helping others, according to Malibu. Tassi is the founder of Horton’s Heroes, an organization he formed to support injured service personnel undergoing therapy at Walter Reed Army Medical Center and Bethesda Naval Hospital. Malibu Boats said it would like to reward Tassi for his dedication to United States Service Men and Women by drawing more attention to Horton’s Heroes through the use of the Malibu Boats digital and social media channels.

Monthly, beginning January 2010, Malibu Boats will feature a Malibu boat owner as a part of the My Life My Boat movement. Each month will begin with a new Malibu boat owner story added to the Malibu Boats Blog, detailing the passions in these individuals’ lives. This blog post will accompany a national news release as well as photos displayed on Malibu Boats and/or video posted on Malibu’s YouTube Channel. Malibu Boats will fill the month with regular tweets about the My Life My Boat honoree along with facebook status and event updates. Malibu Boat has also carved out a section of their monthly e-newsletter to feature My Life My Boat feature boat owners, according to the company.

Malibu dealers, partners, pro team members and employees can nominate boat owners they feel embody the Malibu Difference in the spirit of My Life My Boat, the company said. While Malibu Boats will not be able to honor every Malibu boat owner with My Life My Boat promotion, the company said it hopes to give as much back as it can to its family of owners through this movement.

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