GrowBoating.org launches new industry tools
CHICAGO, Ill. — Grow Boating Inc. unveiled a new Discover Boating Toolkit on www.growboating.org yesterday, the group reported in a statement.
The toolkit includes news, information and downloadable materials designed to assist industry stakeholders in developing and enhancing their marketing efforts, according to Grow Boating. Using elements from the Discover Boating campaign, the toolkit is intended to provide added value for individual company application at no charge in a time when budgets are tight.
“Revamping www.growboating.org to better fit the needs of key stakeholders, primarily dealers, is a crucial element in our industry’s ongoing efforts to bring more people into boating,” said Carl Blackwell, vice president of marketing and communications for Grow Boating Inc. and the National Marine Manufacturers Association (NMMA). “In these tough economic times, we have placed an increased emphasis on providing value and resources our stakeholders can use to help grow their business on a local level.”
Grow Boating Inc. said the Discover Boating Toolkit offers industry stakeholders, free of charge, the ability to:
The toolkit also features a special Dealer Spotlight section highlighting “best practices” from dealers around the country, according to Grow Boating.
“We want industry stakeholders to use GrowBoating.org as a viable resource for industry news and program developments, as well as a place to find helpful tools to drive sales,” said Blackwell. “New materials and content will be added often to the site for greater convenience and usability, so we encourage stakeholders to bookmark the page for regular use.”
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