New MasterCraft dealership to open in Northwest
LIBERTY LAKE, Wash. – The owners of MasterCraft Inland Northwest are planning a grand opening event July 2-7, they reported in a recent statement.
The MasterCraft Inland Northwest facility is co-owned by Wayne Sorensen, owner and president of Utah Water Sports, and Shaun Sorensen, a graduate of George Washington University’s MBA program and general manager of the soon to be opened dealership.
“Our new state-of-the-art dealership sits on a three-acre parcel on the north side of Interstate 90 just east of Barker Rd.,” said Shaun Sorensen. “After months of planning and construction, we look forward to showcasing the best that boating has to offer with our complete lineup of MasterCraft luxury, performance powerboats.”
During the grand opening, attendees will be able to see MasterCraft X-Series, MariStar, and ProStar boats from 19 to 28 feet in length and a pro-shop carrying brands such as Liquid Force, Slingshot, O’Brien, Surftech, and O’Neill.
The opportunity to manage MasterCraft’s Inland Northwest region, which covers from eastern Washington to northern Idaho, came last year when MasterCraft’s corporate headquarters decided it would not renew its dealership agreement with the current Spokane area dealer. Based on Utah Water Sports’ sales and customer service performance rankings, MasterCraft offered the Inland Northwest territory to Sorensen, according to the dealer.
“Wayne and his team have produced nothing but record-breaking numbers for MasterCraft,” said John Behling, MasterCraft’s marketing director. “Sorensen’s Utah dealership is ranked #1 in inboard boat sales in Utah, listed in Boating Industry magazine’s Top 100 Dealers and is the sixth highest volume MasterCraft dealer worldwide. We are confident his team will bring the same skill, customer service and results to the new Liberty Lake dealership.”
The new dealership is located at 19651 East Cataldo in Liberty Lake, Wash.
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