Hatteras reports strong FLIBS sales
NEW BERN, N.C. – Hatteras Yachts achieved benchmark retail sales across its product line at the recent Fort Lauderdale International Boat Show, recording its second largest retail sales event in the history of the company, Hatteras reported in a recent press release.
Hatteras said established models such as the 54 Convertible and 60 Convertible enjoyed strong sales, but its new product introductions ruled the Hatteras display. The Hatteras team presented four new models at the boat show: the 68 Convertible, 80 Sky Lounge, 64 Motor Yacht and 75 Convertible.
“I cannot recall a time when Hatteras was better poised in the marketplace,” said Bryant Phillips, senior vice president of sales and marketing. “Brunswick has empowered us through a significant investment in new products, and we have turned a keen ear to our customer to make sure these products hit the mark right out of the gate. This is an exciting time to be a part of Hatteras.”
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