Demand driving Verado shortages

swadminJune 21, 2004

FOND DU LAC, Wis. – Mercury Marine is ramping up production of its new line of Verado four strokes on schedule; however, the company confirms that it is experiencing shortages.

“What we’re experiencing is an even greater demand for engines than we had anticipated,” said Steve Fleming, Mercury Marine director of communications, in an interview today. “We simply can’t keep pace with demand because the demand is so great. Frankly, it’s a great problem to have.”

The current ramp-up pace is necessary to maintain the engine line’s high quality, suggested Fleming; therefore, the company does not plan to change its production schedule. Once Mercury reaches full capacity, expected to occur in about a month, it will produce 200 Verado engines per week, he said. The company forecasts it will be able to meet demands later this calendar year.