Discover Boating launches new Facebook games
CHICAGO — Discover Boating officially launched a series of online games on Facebook this week, according to a release from the group.
The group says the games, titled “Making Waves” and available at apps.facebook.com/making-waves, are part of a larger online marketing strategy to leverage existing networks, such as Facebook, already being used by a substantial number of consumers within the Discover Boating target audience.
“Social media marketing has become incredibly mainstream and has proven to be extremely efficient in enabling us to reach outdoor enthusiasts who use sites like Facebook as a way to connect with family and friends,” said Carl Blackwell, vice president of the National Marine Manufacturers Association and Grow Boating Inc. “We’ll be promoting an alternative to connecting on the computer by promoting connecting on the water. With so many media options available, particularly online, now more than ever it’s important to be where your target audience is spending a lot of their time. Facebook allows us to hone in on potential boaters in a very effective, measurable way.”
As an incentive to drive traffic to the game, players receive an exclusive opportunity to register to win $25,000 toward the purchase of a new NMMA Certified boat. Players can also sign up via the application to receive a free Get Started in Boating DVD.
The campaign will be promoted to potential users via Facebook’s extensive network of users as well as through public relations and social media channels. Discover Boating will also promote the game through its existing e-mail list of nearly 400,000 consumers.
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