Formula recognizes CSI achievements

Decatur, IN – Formula recently recognized 21 dealerships at its annual dealer meeting at the Sanibel Harbor Resort & Spa for their 2008 model year customer satisfaction achievements. Combined, they accounted for an average Customer Satisfaction Index of 97.

The dealerships with a CSI of 90 or higher were:
Silver:

  • Gordon Bay Marine – Macier, Ontario
  • Hampton Watercraft & Marine – Hampton Bays, N.Y.
  • Ivancic Marine – Cleveland
  • John Kirk Boats – Carmel, Ind.
  • North Atlantic Marine Group – Grasonville, Md.
  • North Point Watersports – Mooresville, N.C.
  • Ocean Performance – Old Saybrook, Conn.
  • Sun Country Marine – Phoenix
  • Gold

  • Dockside Landing Marine Center – Lake George, N.Y.
  • Dry Harbour Marine – Charlevoix, Mich.
  • Hilltop Marine – Bronston, Ky.
  • Nelems Marine – Jasper, Ala.
  • Robertson’s Marine – Salt Lake City
  • Tahoe Vista Sports – Tahoe Vista, Ca.
  • The dealerships with a CSI of 95 or higher were:
    Platinum

  • Arrowhead Yacht Club – Ketchum, Okla.
  • Erickson Marine – Hastings, Minn.
  • Glencove Marine – Lake Ozark
  • Lakeport Landing – Laconia, N.H.
  • Shipyard Marine – Suamico, Wis.
  • South Austin Marine – Austin, Texas
  • Sun Sport Marine – Harrison Township, Mich.
  • Best Practice awards were also given to five dealerships for their achievements in various aspects of the marine retail process. Formula Best Practice awards are based off of the core concepts of the Marine Industry Dealership Certification program; a certification program designed to increase customer service levels in the marine industry.

    Recipients for this year’s awards were determined from a review of dealership applications, customer nominations and Formula on-site visits.

    The dealerships recognized were:

  • Walker ’s Marine – Marco Island, Fla.: Facility
  • Hampton Watercraft & Marine – Hampton Bays, N.Y.: Employee Training & Development
  • Erickson Marine – Hastings, Minn.: Service Process
  • Shipyard Marine – Suamico, Wis.: Sales Process
  • South Austin Marine – Austin, Texas: Customer Follow-Up
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