NMMA awards top CSI scores

CHICAGO – The National Marine Manufacturers Association has named the 2008 Marine Industry CSI Awards recipients, the association said in a press release this morning. A total of 73 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be formally acknowledged during the annual Industry Awards Breakfast at the 2008 International BoatBuilders’ Exhibition and Conference in October in Miami.

The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers purchasing a new boat or engine during the period between April 1, 2007, and March 31, 2008. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, more than 66,000 consumer responses were collected.

“These seventy-three companies have made a solid, long-term commitment to continuously improve quality and customer satisfaction—steps that are sure to pay dividends not only for award recipients, but for our entire industry,” said Thom Dammrich, NMMA president.

“As manufacturers focus more and more on the key components that drive consumer satisfaction, retention, sales and market share, access to robust consumer data is paramount,” says Terry Leitz, NMMA director of CSI programs. “I congratulate the 2008 award recipients on their efforts to truly drive our industry forward.”

The following companies were honored for their efforts to increase customer satisfaction levels in the boating industry:

ALBEMARLE BOATS

Inboard Fishing Express Boats

AMERICAN SUZUKI MOTOR CORP.

Outboard Engines

AQUA PATIO

Pontoon Boats

AVALON & TAHOE MANUFACTURING INC.

Pontoon Boats

BAYLINER

Deck Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy and Express Boats

BENETEAU USA

Sailboats

BENNINGTON MARINE

Pontoon Boats

BOSTON WHALER

Fiberglass Outboard Boats

BRYANT BOATS

Sterndrive Bowrider Boats

CABO YACHTS

Inboard Fishing Express Boats

CARVER YACHTS

Inboard Flybridge Sedans & Convertible Boats

CENTURY BOATS

Fiberglass Outboard Boats

CHAMPION BOATS

Fiberglass Bass Boats

CHAPARRAL BOATS INC.

Deck Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

CHRIS-CRAFT

Fiberglass Outboard Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

COBALT BOATS

Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

COBIA

Fiberglass Outboard Boats

CORRECT CRAFT

Inboard Watersport Boats

CRESTLINER BOATS

Aluminum Outboard Boats
Pontoon Boats

CRUISERS YACHTS

Inboard Express Cruiser Boats
Inboard Motoryachts & Trawlers
Sterndrive Cuddy & Express Boats

EBBTIDE BOATS

Sterndrive Bowrider Boats

EDGEWATER BOATS

Fiberglass Outboard Boats

FORMULA BOATS

Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

FOUR WINNS

Deck Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

G3 BOATS

Aluminum Outboard Boats

GLASTRON

Deck Boats
Sterndrive Bowrider Boats

GRADY-WHITE BOATS INC.

Fiberglass Outboard Boats

HARRIS FLOTEBOTE

Pontoon Boats

HEWES BOATS

Fiberglass Outboard Boats

HONDA MARINE

Outboard Engines

HYDRA-SPORT

Fiberglass Outboard Boats

INDMAR PRODUCTS

Inboard Engines

ISLAND PACKET YACHTS

Sailboats

KAYOT

Deck Boats

LARSON

Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

LOWE BOATS

Aluminum Outboard Boats
Deck Boats
Pontoon Boats

LUND BOATS

Aluminum Outboard Boats

MALIBU BOATS

Inboard Watersport Boats

MANITOU PONTOON BOATS

Pontoon Boats

MASTERCRAFT

Inboard Watersport Boats

MAVERICK BOATS

Fiberglass Outboard Boats

MERIDIAN YACHTS

Inboard Flybridge Sedans & Convertible Boats

MONTEREY BOATS

Sterndrive Cuddy & Express Boats

MOOMBA BOATS

Inboard Watersport Boats

PALM BEACH MARINECRAFT

Pontoon Boats

PARTI KRAFT

Pontoon Boats

PATHFINDER

Fiberglass Outboard Boats

PROCRAFT

Fiberglass Bass Boats

PRO-LINE BOATS INC.

Fiberglass Outboard Boats

PURSUIT BOATS

Fiberglass Outboard Boats

REGAL MARINE

Deck Boats
Inboard Express Cruiser Boats
Inboard Flybridge Sedans & Convertible Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

REGULATOR MARINE

Fiberglass Outboard Boats

ROBALO BOATS

Fiberglass Outboard Boats

SAILFISH BOATS

Fiberglass Outboard Boats

SCOUT BOATS

Fiberglass Outboard Boats

SEA RAY BOATS

Deck Boats
Fiberglass Outboard Boats
Inboard Express Cruiser Boats
Inboard Fishing Express Boats
Inboard Flybridge Sedans & Convertible Boats
Inboard Motoryachts & Trawlers
Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats

SEASWIRL BOATS

Fiberglass Outboard Boats

SEDONA MARINE

Pontoon Boats

SILVERTON MARINE

Inboard Flybridge Sedans & Convertible Boats

SKEETER PRODUCTS INC.

Fiberglass Outboard Boats

STRATOS BOATS

Fiberglass Bass Boats

SUMERSET HOUSEBOATS

Sterndrive Houseboats

SUPRA BOATS

Inboard Watersport Boats

SWEETWATER

Pontoon Boats

SWEETWATER TUSCANY

Pontoon Boats

TIARA YACHTS

Inboard Express Cruiser Boats
Inboard Fishing Express Boats

TIGE BOATS

Inboard Watersport Boats

TRIUMPH BOATS

Fiberglass Outboard Boats

TROPHY BOATS

Fiberglass Outboard Boats

VOLVO-PENTA OF THE AMERICAS

Sterndrive Engines

WELLCRAFT MARINE

Fiberglass Outboard Boats

WORLD CAT

Fiberglass Outboard Boats

YAMAHA MOTOR CORPORATION USA

Outboard Engines

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