NAPA, Calif. – The Marinco Electrical Group has appointed Salima Benchoukroun as its public relations and marketing communications agency, the company reported in a release yesterday.
“The Marinco Electrical Group has seen incredible growth over the last few years, both in the U.S. and globally,” said Ann Mitchell, director of marketing communications at MEG. “With that growth, we have recognized the need to re-energize and enhance our public relations efforts. After an extensive search, we have determined that Salima will be an excellent representative for MEG. She offers exactly what we are looking for: solid experience, genuine professionalism and a passion for the industry.”
Benchoukroun will design and execute a media relations program to further build the reputation and credibility of MEG’s brands in the marketplace, as well as develop stronger relationships between MEG and consumer and trade publications. In addition, she will assist MEG with marketing communications activities, including advertising, promotion and Web marketing.
“The Marinco Electrical Group has a clear and exciting vision, including further
expanding into the global marketplace, developing new product technology and growing
support from both OEM and aftermarket customers,” said Benchoukroun. “I’m excited
to be their partner of choice in this endeavor and look forward to becoming an integral part of their marketing team.”